Advertising Measurement
Attribution, conversion signals and privacy-aware measurement systems.
Engineering and technology leader with 15+ years of experience across advertising measurement, digital commerce, personalization, privacy-aware infrastructure and distributed systems.

Arjun Mullick is an engineering leader whose career spans advertising technology, digital commerce, personalization, search and cloud infrastructure. He currently leads engineering work in advertising measurement and attribution at Meta.
Previously, he spent more than a decade across Amazon, Audible and A9, moving from hands-on engineering into multi-team leadership. His work has centered on turning complex, high-scale systems into dependable products that earn customer and business trust.
Four connected areas define Arjun’s work: measuring outcomes accurately, powering commerce reliably, understanding customers responsibly and operating distributed platforms at scale.
Attribution, conversion signals and privacy-aware measurement systems.
Reliable ordering, subscriptions and customer experiences built for global demand.
Real-time targeting, recommendations, search and experimentation.
High-scale storage, event processing, availability and resilient architecture.
Advertising measurement, attribution, optimization and privacy-aware infrastructure.
Digital commerce, search, personalization, experimentation, storage and customer acquisition platforms.
Software engineering foundations and large-enterprise technology programs.
Selected editorial and technical work published by InfoQ and DZone.
Professional engagements presented separately from authored work to keep the public record clear.
Editorial interviews, podcasts and expert commentary focused on large-scale systems, advertising measurement, digital commerce, personalization, privacy and engineering leadership.
For speaking, editorial, podcast or professional inquiries, connect with Arjun on LinkedIn.
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